 WARNING:
The following answer deals with history and reality and gets very long-winded, and is specifically worded to educate in a detailed manor. But with a smile.☺ Ready? A very commonly asked question that we still get almost daily is: * What is the difference between the Tow Sled Shark and the Platform sharks? I could spend the rest of the week answering this question. In addition I would add, "What are the differences between the above listed sharks and the 4th Bruce Shark, The Studio Tank Bruce [Hooper cage attack Bruce]?" To this add in what are the myriad of differences between the early Tow Sled Shark and the final variation used for pick up shots back in California. And to this also list the mind numbing amount of differences between all the different Bruce sharks as sections of their skins were patched and replaced with varying thick nesses of foam backing and/or frame modifications were implemented etc... So generally speaking yes, all the sharks were from the same sectional molds. But no, they were all different sharks due to being stretched over differently framed, and differently segmented structures. Prime Illustration being that of how a rubber glove might look on a heavy person's hand as opposed to a slim person's hand. Because different things are not the same. ** Please stop here if that's answer enough for you ** *☺* This my friends it the prime reason that others never got Bruce museum quality and scale-model accurate like we have for over 2 dozen different Bruce Shark products provided by the thousands globally all decade. Because in all honestly scale models are NOT the same as just anybody's artistic interpretation. Artistic interpretation is why a Walmart toy F-15 jet doesn’t match up to a real F-15 jet. Things that are not the same are different. But scale modeling provides reality via research material and extreme measuring. So the historically accurate display model is simply mathematically correct in that scale. Who could count how many people have taken a few favorite Jaws photos and tried to make their sculpt look like them as much as possible? Even though their few favorite photos are of entirely different sharks used almost a year apart! Nothing wrong with this approach, IF that's your published goal. Nobody needs to get hurt feelings over such a plain and kind explanation of reality. If that’s someone’s best then so be it, but that is not museum quality nor historically-scale-accurate. Our background is providing museum displays and practical FX. So we have a lifetime of experience invested into replicating historical-reality as it really was. I’m almost 50 and I made my first functioning mechanical shark almost 40 years ago... Experience shows just as much as a lack of it does. ☺ I tried to explain this even more kindly back in 2006 on a fan forum but a certain 'Jaws collector' backing another artist's product twisted this educational share into a socially failed attempt to hide our sharks from the fan community. Any guesses who that loser was/is? Like Pinky & the Brain he’s still trying to take over the world of Jaws fans to this day. Seriously... Yet here we are over a decade later providing more scale-perfect sharks globally than anyone in all of history. Treating fans as close friends and investing in a better shark runs circles around manipulative-politicking any day of the week. Yes, I said it. ☺ Regardless, here is one photo that should really help people see how different the Tow Sled Shark is from the other Bruce Sharks. Math and fine-scale measuring tells the truth, the whole truth and nothing but the truth. Others will undoubtedly still attempt to copycat and rip off our vast body of invested research and many successful products and accessories. But our sharks have been right all along and are even more right today thanks mostly to those that actually built the sharks befriending and assisting us in our passion to improve them and to share the fun. It’s all in the shark. Bottom line, look at our product photos and pick the shark that you love best as Bruce knowing that we took the material seriously and provided historical-scale-accuracy. Or collect them all while we are still providing them. Easy as pie. Now there's a win-win☺! I hope this scratches all itches involved. Bruce LIVES! Thank you my friends.
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 Hi Everyone, now that we have given our sign-up sheet/wishlist friends their extra-early opportunity & $avings at our 3 BRAND NEW 3 foot long Shark products, we feel it is about time to share them with the rest of the world☺!
For those interested keep an eye here for the official release of the entirely ALL New 2018: 3 Foot long Platform Bruce Shark 3 Foot long Tow Sled Bruce Shark with Open Mouth 3 Foot long Great White Megalodon Shark These are completely fresh & all new scale model replicas featuring details never before seen, and that nobody has ever before had the opportunity to own for life, let alone customized to their heart's content☺. Perhaps maybe tonight or tomorrow we will post up live for everyone. Stay tuned. Mike SCO Much of what we had planned for 2017 was increasingly delayed by my rapidly failing health & resulting emergency heart surgeries. Topping things off there was Hurricane Harvey's direct hit during that recovery...
But those surgeries were a much needed 100% success. 8 years of deterioration and suffering are now only a bad memory. I have a new lease on life! That famous quote, "Never given in and never give up!", holds real meaning for me. The thousands and thousands of sharks provided globally all decade paid those medical bills and kept us going. These sharks are lifesavers, and so are our customers and friends☺. Although delayed, we are on track for 2018 being our BIGGEST Shark year ever! So far we are confident to release the following All New Shark products starting in Q1 2018: 1. 3 foot Platform Bruce Shark 2. 3 foot Tow Sled Bruce Shark 3. 3 foot Great White or Megalodon Shark 4. 3 foot Open Sided Bruce Shark 5. All New Display featuring a first Complete Collection of teeth from ALL the film Sharks! 6. The ½ Scale Bruce Shark Dorsal Fin { ½ scale Bruce Shark = Full Scale Great white Shark BTW} 7. Great White Shark life-sized Bust 8. And a few other coolio surprises that have been collecting dust here over the years☺ After all these years we have been able to make the very best sharks even more improved than we ever dreamed! We've even invented or learned far better materials and methods of production enabling us to not need to raise prices for the 6th year in a row! 2018 is simply shaping up to be our best work ever. Cathy & I urge all you friends to get excited. More info & photos as we can work to release them. And, "Happy Thanksgiving" a little early! Mike & Cathy Schultz SCO  All our ENTIRELY Brand New 3 foot long Sharks have been re-designated as 2018 catalog sharks.
Those on our sign up sheet will be in on special sneak peaks and Pre-Order pleasures VERY soon. We might not be able to release and ship everything we want to for this Christmas, but we can make sure that our sign up sheet/pre-order friends have something under their trees to unwrap by way of SCO Pre-Order cards! These cards are quality keepsakes informing their gift recipient exactly what shark they have secured for them, what COA # and what customizations and accessories are being created for them. ALWAYS an exciting unwrapping event! Expected ship dates for 4 of the new shark products is Q1 or earlier where possible. More info & photos as soon as we can!  Hi EVERYONE!
QUICK UPDATE: It is basically one month before Christmas. Between Cathy & I we two stand zero chance of accomplishing the mountain of work needed to release ALL 4 Brand New 3-foot sharks in time while keeping up on Christmas orders. We're already working late into the night 7 days a week. So the NEW priority is CHRISTMAS SHARK ORDERS!☺ Please get your order IN and PAID in full within the next few weeks time -- IF-- you want your shark in time for Christmas. We currently offer a wide range of HUGE 1:6 Bruce Shark Busts. After the next few weeks, and especially past November, we cannot promise finishing or shipping a shark in time for the Holiday, so please order as early as possible. As to the ENTIRELY ALL NEW 3-foot sharks we have completed prototypes for the following for 2018: 1. ALL NEW 3-foot Platform Bruce Shark 2. ALL NEW 3-foot Tow Sled Bruce Shark Wide open mouth 3. ALL NEW 3-foot Great White-Megalodon Shark !! 4. ALL NEW 3-foot Open-Sided Platform Bruce Shark ** Completely All New models from scratch, we feel our best works yet to date to be honest☺. For these 3-foot sharks we do have a rapidly growing sign up list of names for them. Please PM or email us if you are serious about owning, and we'll add you to the list. At this time Cathy & I are trying to figure out if we can release them as a PRE-ORDER for Q1 2018 shipping? We have a mountain of work to accomplish beforehand including photo-shoots, pricing vs expenses and website sale's-page creation. All before we can even think of releasing further information on any of the ALL NEW 3-foot shark products. Finishing the prototypes is just the tip of the iceberg to release and produce them. Thankfully most sharks are at least finished. We have one idea of releasing one or some of the 3-foot sharks for pre-order to the people on our sign up list by sending a private order link. That way they can secure their shark via down-payment. Another idea is to just wait until 2018 to release? But Pre-Order shark-GIFT recipients need something to open on Christmas day! So we can continue our decade long practice of sending out a nice New-Shark Product gift-card for their loved ones to open on Christmas. Something to have in hand with a photo to look forward to for the Q1 shipping. This has worked wonders for years now for people taking advantage of our Interest-Free Payment plans☺. This is not final, these are only our desires and ideas. We are considering several different strategies. Any advice emailed or PM'd our way is welcome and will be considered. We want to make as many people THRILLED and HAPPY as we can within the confines of the time allotted to us. Honestly, we are just rolling with and adapting to the resulting delays from my emergency heart surgery and the Hurricane Harvey catastrophe. Production is fully back up to 100% but our New Catalog Shark product additions will have to be released in Q1 2018 instead of 2 months ago as planned. Shoot for the stars and at least catch some sky, right? Lastly, here is a very cool shark photo that I found to share with you today, I really like this shark. We should all talk more about this cool shark again sometime☺... Thank you friends, Mike  Still working through all the many needs in order to release further info, photos and the Pre-Order listing.
* Being this late in the year I will only be able to build approximately 2 to 3 dozen of these entirely All New complex 3 foot Platform Bruce Shark displays.That is a lot of work to squeeze into only a few short months' time.☺ Those that are serious about owning their All New customized 3-foot Bruce Shark and having them under their Christmas trees will order right when we release without delay. We do have a sign-up list of people that we will be contacting just before we officially releasing on social media, if you wish to be added also, then please PM us very soon. We want to maximize the number of ecstatically thrilled customers between now and middle of December. So please order early. I cannot stress the importance of being in the first wave orders if you want your shark before Christmas. ** For those that opt for using our Interest Free Flex-Payment Plans and not needing their customized shark before Christmas, then we will be happy to send out a COOL little Christmas card detailing what you have purchased for your loved one as their gift. ALWAYS a win-win for any Jaws fan☺. We send out MANY of these every year and have the reports back of how incredibly THRILLED the lucky gift-getter is to unwrap and discover what their loved one has been making payments on for them to own forever! Yep, for the average cost of weekly fancy coffees, fast-food lunches or cable-sports packages that simply do not last, you & your loved ones could own your very own customized Bruce Shark display, forever☺!
ALL Paid in Full and Due Pre-Ordered
* Yum-Yum Yellow-Raft 1:6 Bruce Shark Busts are in final detailing and scheduled to start shipping out Monday! All Paid in Full and Due Pre-Ordered * Cable-Chomping 1:6 ScarFace Brucette Shark Busts are also in final detailing and scheduled to start shipping out Monday! We will grab some photos of both of these NEW Shark Busts in their final forms for you all and our Sales website☺. ... What incredible looking sharks now that they are being customized per each customer's different requests, simply AMAZING Details! In other news: I am considering postponing the Full Length 1:6 Bruce Sharks until perhaps next year sometime. It is already October and our desire is continue to follow through with our often advertised plans to get these 2 All New 3 Foot long Tow Sled & Platform Bruce Sharks added to our catalog. * Considering the good number of people who have written in asking to be on the Pre-Order list, both of these 3 foot sharks look like they will once again sell entirely out rather quickly. ☺It still amazes me how year after year, and product after product, that we can nearly sell out of something before we even list them online☺. And to be quite honest, we can only make so many sharks per month, and will need time filling all those proposed 3 foot shark orders to begin with. We also want to get the FinCredible All New ½ Scale Bruce Shark Dorsal Fin added to our catalog along with a few other surprise product additions. We'll add all we can, when we can. Shoot for the stars, at least grab some sky☺. Keep an eye out here, its almost time to reveal our New 3 Foot Tow Sled and Platform Bruce Sharks! Thank you my friends, Mike
Each, Every & ALL Paid in Full/Due 3-foot Sharks, AND Ultimate 25-inch Sharks AND 1:6 Location Bruce Bust Sharks are COMPLETED! And they are all now shipping OUT to their new LIFELONG FinFan HOMES for permanent display!
* Our Interest-Free Flex-Payment plans have made another thousand FinFans excited & Happy Shark owners! And all for prices lower than eating out or some cable-sports packages every month! If you ask us, that's wise money invested in something Jawsome to display for life; as opposed to something digested or viewed temporarily then forgotten. ☺But that's us, we're all about the sharks! We now turn our attention to getting ALL Paid in Full Pre-Order 1:6 Yum-Yum Yellow-Raft Bruce Shark Busts AND the All New finalized 1:6 Cable-Chomping ScarFace Brucette Shark Busts completed and shipped out. Target goal, NEXT WEEK-ish! We will have new photos of the corrected & finalized form of the Cable-Chomper ScarFace posted soon, so check back often. Also stay tuned for upcoming info on the Pre-Order Release of our ALL New 3 foot Tow-Sled and Platform Bruce Sharks including their ALL NEW Mechanical Stands☺!! Thank you friends. Mike Many sharks are shipped out again today! And life is returning back to normal at home and at Shark City Ozark. That's the headline and thing to remember for th...is update. Because Hurricane Harvey was quite the experience friends. And one that keeps on giving.... I was only home from the heart surgery a few days before that storm slammed right into our patch of Texas! Although we were less that a few inches from being flooded out ourselves [even with digging trenches and sandbagging], our neighbors were not as lucky. Much of their homes from the knee level down are still at the curb awaiting trash removal. Very heartbreaking. We are still experiencing almost daily power outages, and the mosquitos' are so horrifically thick that the National Guard is flying C130's overhead at night spraying them! Seriously! Definition of cool is a C130 roaring overhead about 200 feet off the ground right over your house bug dusting! Yet this week Cathy & I have been able to put a significant dent in the orders that are due. Please see our previous update post below for further details. As of today the Pre-Order Release of the Huge 1:6 Yum-Yum Yellow-Raft Bruce Shark Busts are still delayed, but only by a week or two. However ALL of the August+September Location Shoot 1:6 Bruce Shark Busts with Scuba tank accessory are completed and either shipped already or awaiting boxing and shipping. Cathy is boxing a ton of sharks right now for shipping-out early next week☺ Power outages have delayed us from generating shipping labels this week. We were without power for 6 hours yesterday! And again another 3 hours today; so far... And EVERYTHING grinds to a halt when the power is cut off.... But we are getting done all that is possible to accomplish, even working late into the night. We are confident that ALL August+September due 3 foot sharks; plus ALL Ultimate Sharks due - will be ready to ship by the middle of next week. And as a reminder our ENTIRELY ALL New 3 Foot Tow Sled and Platform Bruce Sharks will be releasing most likely within this time-frame as well!☺ Posting this before the power 'flickers' or drops out again. Thank you friends☺!
Take a deep breath for this next sentence please☺:
* All "Paid in Full" & "Due" 1:6 Scale Location Shoot Bruce Shark Busts that were due in August/September, BUT that were delayed by my emergency heart surgery & subsequently Hurricane Harvey recovery - are now completed and drying. These customers will be contacted over the next few day's time for their shipping notices and information☺☺. * All "Paid in Full" & "Due" August/September 3-foot Tow-Sled & Platform Bruce Sharks should be completed, boxed, and ready to ship by early next week at the latest. * All "Paid in Full" & "Due" August/September 25-inch Ultimate Bruce, ScarFace, Bruce 3D, and Revenge Bruce Sharks are also due to be completed this week and packaged for shipping by early to middle of next week as well☺. * All Pre-Order 1:6 Scale Yum-Yum Yellow Life Raft Bruce Shark Busts >AND< the finalized Pre-Order 1:6 Cable-Chomping ScarFace Bruce Shark Busts - although delayed in release due to the heart surgery and Hurricane Harvey repairs - are still expected to be ready to ship within the next 2 weeks time. >Finally< The All New 3-foot long Tow-Sled AND Platform Bruce Sharks including their FINCREDIBLE New Mechanical Display Stands look to be on schedule for Pre-Order release within the next several weeks time. Subject to change either earlier or later, but the schedule for all these various CUSTOM sharks builds is holding steady. Thank you friends,☺ Mike |
Mike V. SchultzOn The Bench... Archives
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